B2B digital acquisition strategy consulting in Tunisia
You want to increase commercial enquiries, but your activities lack a shared direction. Socials Analytica helps define a digital marketing strategy suited to your audiences, offer and resources.
The assignment builds a decision framework: which customers to target, which channels to prioritise, which journey to provide and how to track resulting opportunities.
When can we help?
Your activities are fragmented
SEO, social media, advertising and your website develop separately. Organise their contribution to a shared commercial objective.
Your offer or audiences are changing
A new activity or segment calls for a review of messages, channels and contact journeys.
You need to allocate a budget
Compare options, sequence investment and define responsibilities before committing spending.
What we examine with you
Audiences and decision journeys
Define priority segments, decision-makers and questions preceding contact. Connect these with a relevant offer and supporting evidence.
Channel selection
Examine the role of organic search, content, social media and campaigns. Compare expected contributions and required resources.
The journey towards contact
Connect messages, landing pages and calls to action. Plan enquiry reception, qualification and handover.
Commercial monitoring
Define indicators, data sources and review arrangements. Distinguish visibility, incoming enquiries, opportunities and won assignments.
A structured assignment, from scope to follow-up
Understand your starting point
Review objectives, existing activities and available information. Identify data to supplement with your teams.
Compare priorities and options
Compare channels and priorities against your audiences, resources and capacity to handle enquiries.
Document the roadmap
Specify actions, working budgets, responsibilities and indicators. Organise the follow-up included in the assignment.
The firm defines strategy and supports oversight within the agreed scope. Delivery is assigned to your teams, agencies or providers identified in the proposal.
A practical framework for taking action
The proposal sets out the analysis, expected deliverables, responsibilities and work schedule.
- A summary of challenges and priority audiences.
- A map of acquisition and contact journeys.
- Prioritisation of channels and investment.
- A roadmap with briefs, responsibilities and timing.
- A measurement framework connecting activities with commercial opportunities.
The scope may address a specific need or several stages. We agree the necessary access and information with you.
Data, AI and automation: define useful applications
Data helps document decisions. AI can assist summaries or brief preparation, while automation can support enquiry follow-up. We assess their usefulness within your operations, with human validation.
The firm’s approach connects commercial, economic and organisational challenges. It draws on Chawki Jebali’s background and experience from projects delivered by the group’s agencies.
Connect this assignment with your other priorities
One situation may call for several areas of expertise. Explore acquisition consulting and complementary services.
Would you like to start with your website?
The free basic diagnostic reviews your answers and accessible pages to suggest initial digital acquisition priorities. In-depth analysis, account data and a detailed roadmap are part of a paid assignment carried out by our consultant.
Which challenge would you like to address?
Describe your situation to our consultant, Chawki Jebali. A free initial conversation helps clarify your objective and a suitable scope.
In-depth diagnostics and consulting are paid services. Deliverables, timing and terms are defined in a proposal.