Google Ads consulting and campaign oversight in Tunisia
Would you like to launch a Google Ads campaign or better understand the enquiries it generates? Socials Analytica helps define objectives, investment, messages and monitoring.
The assignment examines advertising in context: your offer, audience, landing page, contact reception and opportunity quality.
When can we help?
Preparing a campaign launch
Define the test scope, working budget, featured offers and decision criteria.
Spending that is difficult to assess
Connect account results with enquiries received and their commercial relevance.
A system that needs coordination
Advertising, your website and commercial teams need shared objectives and clear responsibilities.
What we examine with you
Objectives and budget
Define the intended outcome, investment constraints and test approach. Distinguish media spend from service fees.
Account review and targeting
With authorised access, review campaigns, available search data and settings within scope. Identify priorities for checks and adjustments.
Messages and landing pages
Check consistency between adverts, your offer, evidence and calls to action. Prepare useful briefs for adverts and pages.
Tracking and qualification
Define events to track, enquiry reception and qualification. Review costs and outcomes in their commercial context.
A structured assignment, from scope to follow-up
Define scope or audit
Understand your offer, audiences, constraints and available data. Define required access and assignment scope.
Organise tests
Document assumptions, briefs, budgets and review criteria. Specify who configures and manages campaigns.
Guide investment decisions
Depending on the assignment, monitor data and incoming enquiries, then recommend changes to budgets, messages or journeys.
The firm provides the agreed consulting and oversight. Account setup and operational management are assigned to the provider named in the proposal. Media spending is specified separately.
A practical framework for taking action
The proposal sets out the analysis, expected deliverables, responsibilities and work schedule.
- Advertising scope definition or audit.
- Improvement priorities and test hypotheses.
- Advert and landing page briefs.
- A contact measurement and qualification plan.
- A dashboard and investment recommendations.
The scope may address a specific need or several stages. We agree the necessary access and information with you.
Data, AI and automation: define useful applications
Reporting should support decisions. Automation can consolidate data or flag issues for review; budget decisions, message approval and sensitive changes remain under human responsibility.
The firm’s approach connects commercial, economic and organisational challenges. It draws on Chawki Jebali’s background and experience from projects delivered by the group’s agencies.
Connect this assignment with your other priorities
One situation may call for several areas of expertise. Explore acquisition consulting and complementary services.
Which challenge would you like to address?
Describe your situation to our consultant, Chawki Jebali. A free initial conversation helps clarify your objective and a suitable scope.
In-depth diagnostics and consulting are paid services. Deliverables, timing and terms are defined in a proposal.