City Sport & Go Sport: in-store communication
City Sport and Go Sport operations documented by Digital Syndrom show how a commercial message is adapted within a store. The point of sale imposes its formats, visibility areas and production constraints.
Documented assignments
Delivery agency: Digital Syndrom. For City Sport Sfax, a project record describes window displays for the 2015 sales, with prints adapted to the store’s dimensions.
For Go Sport La Marsa, the publication about the 2014 World Cup describes the design and production of visuals for a themed area and displays featuring brands available in store. It dates the operation to May 2014.
What this experience brings to consulting
The consulting perspective concerns a project that must remain consistent through to the final material: the featured offer, message, brand identity and use of the space. A useful brief gives the delivery team the necessary information before production.
Today, Socials Analytica can help a business leader decide between channels and organise approvals. This delivery experience informs scoping; on its own, it is not enough to measure sales attributable to a campaign.
Scope your project before delivery
Clarify the objective
Identify audiences, the intended decision and your business constraints.
Organise the assignment
Define deliverables, timing, responsibilities and approval stages.
Prepare follow-up
Choose useful indicators and the data to gather to assess the effects of the project.
These stages describe our approach to a new assignment. The historical projects presented above are attributed to the relevant agency; they are not presented as services delivered by the Socials Analytica consulting firm.
Sources and relevant consulting services
The agency project records document the scope of delivery. No increase in revenue, traffic or conversions is inferred from these publications.
Is your business facing a similar situation?
An initial free conversation with our consultant, Mr Chawki Jebali, helps clarify your objectives and the scope to examine. An in-depth diagnostic and further support are then covered by a paid proposal.