Data collection, qualification and analysis consulting in Tunisia
Would you like to better understand a market, qualify a target audience or consolidate information useful to your decisions? Socials Analytica helps define which data to research, from which sources and with what level of checking.
The assignment starts with the intended use. We define sources, fields, scope and checks before recommending a method for collection, qualification or reporting.
When can we help?
A market question to document
You want to compare stakeholders, offers or segments. The information needed must be defined before research begins.
Files to make reliable
Existing lists contain duplicates, missing values or outdated information. You need to understand their quality.
Collection to scope
You are considering data extraction or web scraping. You want to check accessible sources, usage conditions and feasibility before starting the project.
What we examine with you
Needs and scope
Define the question, segments, expected fields and level of detail. Distinguish useful data from information that is simply available.
Sources and collection method
Identify accessible sources and conditions of use. Compare exports, interfaces, manual research or extraction suited to the scope.
Qualification and checks
Prepare matching criteria, duplicate checks, collection dates and handling of missing values. Test a sample before agreeing on volume.
Reporting and use
Define a working format, field dictionary and interpretation limits. Connect information with a CRM, monitoring or management dashboard according to the assignment.
A structured assignment, from scope to follow-up
Define useful data
Understand the objective and prepare a list of expected fields, sources and quality criteria.
Test feasibility
Examine a sample and access conditions. Specify available information, limitations, cost and the selected method.
Organise use
Prepare reporting and agreed checks. Define update responsibilities and how results will be used.
The firm defines the need, method and quality criteria. The business approves the agreed uses, sources and recipients. Collection or technical integration may be assigned to the contributor identified in the proposal; the presence of a field in the source cannot be assumed.
A practical framework for taking action
The proposal sets out the analysis, expected deliverables, responsibilities and work schedule.
- A collection brief with objectives and scope.
- A list of sources and reviewed access conditions.
- A data dictionary and qualification criteria.
- Test results with limitations and missing fields.
- A reporting format and recommendations for use.
The scope may address a specific need or several stages. We agree the necessary access and information with you.
Data, AI and automation: define useful applications
Extraction, AI and matching tools can help prepare data. Results are checked against defined criteria: provenance, date, duplicates, missing values and consistency. AI must not turn absent information into a fact presented as verified.
The first seven years of Chawki Jebali’s career were devoted to finance and management. Leadership experience and projects with the group’s agencies inform an approach connecting technology choices with economic objectives, organisation and business development.
Connect this assignment with your other priorities
Connect this project with your processes, commercial follow-up and information supporting decisions. These areas of expertise can be combined according to your needs.
Which challenge would you like to address?
Describe your situation to our consultant, Chawki Jebali. A free initial conversation helps clarify your objective and a suitable scope.
In-depth diagnostics and consulting are paid services. Deliverables, timing and terms are defined in a proposal.