ChatGPT: A Major Player
in the World of AI
Our analysis begins with a reading of an article by Felix Richter (Statista) published on November 19, 2024, which is translated as follows:
Since the launch of ChatGPT in November 2022, artificial intelligence (AI) tools have experienced tremendous growth. Although AI-based solutions predated OpenAI’s public release of ChatGPT, none had generated such rapid enthusiasm and adoption. The viral popularity of ChatGPT’s capabilities resulted in more than one million sign-ups in just a few days.
ChatGPT marked a turning point as the first generative AI tool to achieve widespread adoption, thereby introducing millions of users to the potential of large-scale language models. Since then, the market has seen the emergence of numerous competitors, with each company seeking to capitalize on the opportunities offered by AI. From image generation and enhancement tools such asAdobe Firefly to AI-powered productivity suites like Microsoft Copilot, and much more. However, ChatGPT remains a step ahead in terms of adoption by the general public.
Studies conducted by Statista Consumer Insights in 2022, 2023, and 2024 confirm ChatGPT’s dominant position. Although the competitive landscape is constantly evolving with the arrival of new players, ChatGPT has been able to capitalize on its status as a pioneer. Nevertheless, the 2024 survey reveals that Meta AI is gradually closing the gap with the market leader. Apple’s recent entry into this segment in late 2024 is generating interest, given its extensive device ecosystem and loyal user base, which could potentially shift the market dynamics.
The analysis conducted by Statista highlights ChatGPT’s dominance across the entire generative AI market, but what about the Tunisian market? How do Tunisians respond to ChatGPT and the other tools available on the market?
So, Socials Analytica presents its analysis of the Tunisian market regarding the use of generative AI and the various choices made by Tunisian users.
Mastery of AI tools—and I want to emphasize that I mean mastery, not just basic, everyday use—will soon be a key factor in maximizing the effectiveness and relevance of your strategies.
Chawki Jebali - CEO of Socials Analytica
Introduction: The Landscape
, and the Growth of AI in Tunisia
Artificial intelligence (AI) has become a transformative force on a global scale, with considerable potential to impact various industries.
Tunisia, like other nations, is part of this trend. The country is well-positioned within the African and global digital landscape, as evidenced by its ranking in the United Nations’ E-Government Development Index (EGDI).
In 2020, Tunisia was among the countries with a high EGDI and ranked among the top countries in Africa 1. This steady increase in the EGDI over the past decade, driven by various strategic initiatives, suggests a relatively developed digital environment and a government commitment to technology—factors likely to foster the adoption of advanced technologies such as AI.
It appears that the existing digital infrastructure and the government’s focus on digital development are creating an environment more conducive to the adoption of advanced technologies such as AI, compared to countries with less established digital foundations.
A higher EGDI indicates better online service delivery, a more efficient telecommunications infrastructure, and a more developed workforce—all of which facilitate the adoption and use of AI technologies.
At the same time, there is growing recognition of AI’s transformative potential in Africa, as highlighted by several sources 2. This widespread awareness of the benefits of AI on a continental scale is likely contributing to a better understanding of—and potential adoption of—specific AI tools in Tunisia. Greater visibility and a positive portrayal of AI at the African level can positively influence interest and adoption at the national level.
The purpose of this report is to analyze the adoption and popularity of specific AI models—ChatGPT, Gemini, Meta AI, and Deepseek—in Tunisia.
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Overview of AI Use in Tunisia: Analysis of Statistics and General Trends
Research efforts in the field of AI have intensified at Tunisian academic institutions since 2010, as evidenced by a significant increase in the number of scientific publications 4.
This growth in scientific output suggests a development of local expertise and a strong commitment to AI research in the country, which could lead to increased awareness and adoption of AI tools.
Academic research often precedes and supports the practical application and market adoption of technologies. In addition, a second version of the Startup Act is currently being drafted, with the aim of making the current regulatory framework more flexible and addressing the shortcomings that have been identified 4.
Government initiatives aimed at supporting startups and innovation, such as the Startup Act, could indirectly facilitate the adoption and use of AI technologies by businesses and individuals in Tunisia.
A favorable regulatory environment can reduce barriers to entry and encourage experimentation with new technologies.
The potential for AI integration is evident in various sectors in Tunisia, including e-commerce, customer service, healthcare, agriculture, finance, and manufacturing 2.
This recognition of the practical applications of AI in various fields suggests a growing awareness of its benefits, which likely drives the adoption of various AI tools, including the specific models examined in this report.
When companies and organizations recognize the benefits of AI in their respective fields, they are more likely to explore and implement relevant AI solutions.
According to some studies, more than 60% of Tunisian companies plan to invest in artificial intelligence by the end of 2025 5. Although this is a projection, it points to a strong future trend toward AI adoption.
This high percentage of Tunisian companies planning to invest in AI signals a significant increase in AI adoption across the country, which would likely include the use of popular AI platforms. Investment plans are a reliable indicator of future trends in technology adoption.
However, it is crucial to emphasize the need to develop and train human capital in the field of AI, as highlighted by several sources 2. This training is essential for the effective use of AI.
Recognition of the importance of training and skill development in AI suggests that as the Tunisian workforce becomes more proficient in AI, the adoption and effective use of various AI platforms will likely increase.
Skills development is a key factor in the successful integration and use of new technologies. At the same time, it should be noted that Tunisia has a relatively lower score on the Network Readiness Index (NRI) 1, which indicates a potential gap in the country’s overall readiness to integrate new technologies.
Despite progress in e-government and increased research, Tunisia’s lower NRI score suggests that there may be underlying challenges related to technological infrastructure or skills that could slow the pace of widespread AI adoption.
A lower NRI score indicates potential limitations in areas such as infrastructure, affordability, and skills, which can affect the overall adoption rate of new technologies.
ChatGPT's User Base and Popularity in Tunisia
Based on the information provided in 7, potential uses of ChatGPT in Tunisia include content generation, machine translation, answering questions, summarizing texts, and providing research and productivity assistance.
These identified use cases for ChatGPT in areas such as content creation, translation, and research align with common applications worldwide, suggesting that Tunisian users are likely exploring similar features, thereby contributing to its adoption.
A technology’s usefulness in meeting everyday needs often drives its adoption. Another source 11 discusses the opportunities and challenges of AI (specifically mentioning ChatGPT) for banks, although the context extends beyond Tunisia alone.
However, this mention suggests that ChatGPT is being considered and analyzed in professional contexts in the MENA region, potentially including Tunisia. The mention of ChatGPT in the banking context of the MENA region (which includes Tunisia) suggests that Tunisian companies and institutions are likely evaluating its potential for professional applications, which could contribute to its user base. Professional interest and evaluation often lead to organizational adoption and use.
It is important to note that none of the excerpts provided offer specific figures on the number of ChatGPT users in Tunisia. The analysis is therefore based on indirect indicators of popularity and adoption.
Gemini’s User Base and Popularity in Tunisia
Unlike ChatGPT, the search results contain fewer direct mentions of Gemini in the Tunisian context.
The widespread availability of Gemini via Google Chrome means that a significant portion of users in Tunisia could potentially access and use the platform, contributing to its user base, even though specific usage data is not available.
Accessibility is a key factor influencing a technology’s potential user base. In addition, another source 14 explains how organizations using Google Workspace can track Gemini adoption within their teams. This suggests that Tunisian companies using Google Workspace might begin to explore or implement Gemini.
For Tunisian organizations that have adopted Google Workspace, the availability of tools to monitor Gemini usage suggests a potential—albeit likely smaller—user base in a professional context. Corporate adoption of platforms often follows the availability of management and monitoring tools.
Gemini’s integration with various Google services, such as Gmail and Google Sheets 15, could also boost its adoption among existing Google users in Tunisia.
Gemini’s deep integration with widely used Google services such as Gmail and Sheets provides a natural path to adoption by existing Google users in Tunisia, potentially growing its user base organically.
Integrating new features into familiar and widely used platforms can significantly increase adoption rates.
Once again, it is important to note that the data provided does not include specific information on the number of Gemini users in Tunisia.
Meta AI’s User Base and Popularity in Tunisia
Source 16 announces the launch of Meta AI in 42 countries, including support for the Arabic language, and notes that it is available on Meta platforms such as WhatsApp, Instagram, Messenger, and Facebook. This indicates that Meta AI is accessible to the large user base of these platforms in Tunisia.
The integration of Meta AI into highly popular platforms such as WhatsApp, Instagram, Messenger, and Facebook in Tunisia, combined with support for the Arabic language, strongly suggests a considerable potential user base due to the large number of existing users on these platforms.
Leveraging the large existing user bases of established platforms is a highly effective way to introduce and drive adoption of new features such as Meta AI.
The same source cited approximately 700 million users worldwide across these apps at the time of the announcement. Although this figure does not pertain specifically to Tunisia, it highlights the scale of Meta’s AI deployment.
The data from 17 and 18 provide context regarding the large number of social media users in Tunisia, with 6.55 million Facebook users and a similarly substantial Instagram user base as of early 2023. These figures represent Meta AI’s potential audience.
The large existing user base of Facebook, Instagram, and other Meta platforms in Tunisia represents an easily accessible audience for Meta AI, making it likely that a significant number of Tunisians have access to Meta AI’s features and may be using them.
A platform’s large installed base is a reliable indicator of the potential adoption of new built-in features.
Meta AI’s features, such as text generation 19 and language translation capabilities 20, may be of interest to Tunisian users.
However, although the potential user base is large due to the platform’s integration, the excerpts do not provide specific user figures for Meta AI in Tunisia.
Deepseek’s User Base and Popularity in Tunisia
Deepseek is described as a relatively new AI model with a focus on technical aspects, and is often compared to ChatGPT 21.
Its stated strengths lie in areas such as coding and the accuracy of research-based responses 25.
Deepseek’s focus on technical precision and coding suggests that its primary adoption in Tunisia, if any, is likely to be within specific professional or research communities that require these specialized capabilities, rather than widespread general use by consumers.
A technology’s specific strengths and focus often determine its initial target audience and adoption patterns.
Currently, we do not have any statistics regarding the use or popularity of Deepseek in Tunisia. Comparisons are generally made on a global scale between Deepseek, ChatGPT, and Gemini.
It is also important to note security vulnerability 29, which could affect user trust and adoption, although this is a global issue and not specific to Tunisia.
Comparative Analysis and Estim
s of Relative Usage
Based on the available information, it appears that ChatGPT is likely to have the highest level of awareness and adoption in Tunisia among the four AI models studied; Meta AI also likely has significant reach due to its integration into widely used social media and communication platforms. Gemini is likely accessible to a large number of users via Google Chrome and could see growing adoption among organizations using Google Workspace. Deepseek’s adoption in Tunisia is less clear, but it is likely more niche, potentially concentrated within technical and research communities.
The table below summarizes the key adoption and popularity metrics for each AI model in Tunisia based on the analysis:
AI Model | Evidence of Awareness-Raising/Discussion in Tunisia | Potential Core User Metrics | Probable (Estimated) Adoption Rate |
ChatGPT | Numerous news articles and blog posts | General utility, as discussed in educational and professional contexts | Probably High |
Gemini | Fewer direct references | Available via Google Messages (Android users), integration with Google Workspace | Probably Moderate |
Meta AI | Listed as available in Tunisia | Integrated with Facebook, Instagram, WhatsApp, and Messenger, with a large existing user base | Probably High |
Deepseek | No specific mention in Tunisia | Focused on technical tasks (coding, research), security vulnerability reported | Probably Low to Moderate (Niche) |
Several factors can influence adoption rates, such as ease of access, language support (Arabic support for Meta AI is a key factor), perceived usefulness, and media coverage. The issue of privacy and data security is also important, particularly in light of the report regarding Deepseek.
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Conclusion: Summary of Findings and Limitations
In summary, the landscape of AI platform adoption in Tunisia shows a marked interest in ChatGPT and Meta AI, likely due to their widespread accessibility and public awareness.
Gemini has the potential for widespread adoption thanks to its integration with Google services, while Deepseek appears to have a more limited presence, potentially confined to specific uses.
It is essential to acknowledge the main limitation of this analysis: the lack of accurate, publicly available user statistics for these AI models in Tunisia.
Consequently, this analysis is based on inferences drawn from indirect indicators.
Future research could focus on conducting surveys or analyzing web traffic data to obtain more concrete information about the user base of these AI platforms in Tunisia.
It would also be helpful to monitor industry reports and technology news for any future releases of data on AI adoption in the Tunisian market.
Sources of the quotations
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- Artificial Intelligence: What Impact Will It Have on Africa? – CPCCAF, accessed March 22, 2025, https://cpccaf.org/ia-quel-impact-sur-lafrique/
- Jérôme Ribeiro, founder of Human AI and vice president of the AfriquIA Institute, in La Presse: “In Tunisia, artificial intelligence is rapidly gaining importance and visibility,” accessed March 22, 2025, https://lapresse.tn/2023/12/08/jerome-ribeiro-founder-of-human-ai-and-vice-president-of-the-afriquia-institute-in-la-presse-in-tunisia-artificial-intelligence-is-rapidly-gaining-in-importance-and-visibility/
- Artificial Intelligence: Tunisia Can Join the Big Leagues, accessed March 22, 2025, https://lapresse.tn/2023/08/05/intelligence-artificielle-la-tunisie-peut-rejoindre-la-cour-des-grands/
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- ChatGPT: The Complete Guide to OpenAI’s Chatbot, accessed March 22, 2025, https://rami.tn/chatgpt-chat-openai/
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- Opportunities and Challenges of Artificial Intelligence for Banks: A Look Through ChatGPT – ResearchGate, accessed March 22, 2025, https://www.researchgate.net/publication/371315637_Opportunites_et_defis_de_l artificial_intelligence_for_banks_a_look_through_ChatGPT
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